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Parker Seminars Chicago: July 12-14, 2012

Chiropractic Assistants

Whether you are a first-time attendee or you've joined us numerous times, Parker Seminars is excited to share our new events and classes just for you -- chiropractic assistants! Please feel free to visit all the Parker Seminar Chicago 2012 web pages for other events and classes that might peak your interest. See you in July at Parker Seminars Chicago chiropractic event!

Stop by the CA material's table to pick up all the information you need to get the most out of the seminar experience. You will find a schedule of classes, events, and maps, ensuring you are up to date on everything that's happening at Parker Seminars Chicago.

Grid Schedule PDF - Printable PDF schedule for you to research the classes Parker Seminars is offering in Chicago. Class descriptions are available on the Program & Schedule page.

Parker Picks - Wondering what to do in Chicago when you aren't at Parker Seminars? We've made a list of some of the must-see places in Chicago!

Events for Chiropractic Assistants

Chiropractic Assistants (ICARE) Meeting and Breakfast
Saturday, July 14, 7am-8am, Conference Room 24
ICARE is a way out of the classroom to forge relationships, talk about challenges, and find new solutions to every day CA issues. ICARE is all about getting to know other CAs around the country that attend Parker Seminars so that after you leave the seminar, you have someone to call, e-mail, and touch base with as a support network. ICARE is fun - not another class, but an interactive event that you do not want to miss. All chiropractic assistants are welcome to attend. Breakfast is courtesy of Parker Seminars.  Please RSVP for this event by sending an email to askparkerseminars@parker.edu or by selecting this event during the registration process.

Expo Prize Draw! 
Experience the latest innovations in the chiropractic industry with over 40 companies representing the latest cutting edge technology, nutritional products, practice management software and much more!  As you visit with each exhibitor and learn about their products and/or services, get your card stamped for a chance to enter the grand prize drawing for a complimentary registration to the upcoming Parker Seminars Toronto for one DC and CA.

The expo opens Thursday, July 12, 8am-6pm, Friday, July 13, 8am-5:30pm and Saturday, July 14, 8am-4pm. Light refreshments are served during the expo breaks all three days of seminar. Join us and grab a bite to eat, visit with our exhibitors, and take a chance on winning a complimentary registration to the upcoming Parker Seminars Toronto!

Visit Parker Seminar Chicago Events for information on the seminar experience including expo prizes, and opening and closing session information. 

Recommended Sessions for Chiropractic Assistants

Thursday, July, 2012

Opening General Session: The Parker Principles for Success, Health, and Happiness
Fabrizio Mancini, DC & Gilles Lamarche, DC
Dr. James W. Parker and many other great world leaders have shared that all great lives are built on a foundation of principles and purpose. Listen to Dr. Mancini and Dr. Lamarche as they share the foundational principles penned by Dr. Parker more than 50 years ago; principles that will help you build a successful practice and a wonderful life filled with success, health, and happiness. 

10 Steps to be a Superstar CA
Heidi Farrell, CA
We may all start as CAs, hired for our traits, personality, and spunk, but how many actually become a superstar? Are you ready to rise to the top? CA to superstar is a fun, energizing tour of what it takes to go from a job to a mission in chiropractic!

Top 5 Procedures to Retain Patients Longer
Heidi Farrell, CA
We all want to have patients that retain for a lifetime! It's not as hard as you think to create better results in a very short time by brushing up on your procedures for retention. Join me in Chicago for this igniting class that will light the fire of every CA and DC to turn up the procedural heat! Learn what to say, what to do and how to do it for the top result-grabbing procedures! 

 Anatomy and Physiology for the CA
Carol Ann Malizia, DC
You are better prepared to help educate patients when you understand anatomy, especially of the spine, and its relationship to the nervous system. How the nerve system is involved in every function of the body is presented in an easy and useable way that gives you the tools to help patients better understand chiropractic. Increase your credibility with patients and make your communication with the doctor easier by improving your understanding of how spinal and structural anatomy interact and affect all bodily functions.

Friday, July 13, 2012

General Session: Science Plus Philosophy = Certainty: Modern Science Validates the Chiropractic Healthcare Model (DC CE) – Class Sponsored by The Wellness Practice
James Chestnut, BSc, DC
The debate is over! Chiropractic is the most evidence-based intervention for spinal neuraxis health and function. Scientific literature is used to define, compare, and contrast the allopathic vs chiropractic paradigm, philosophy, and to illustrate that the foundational tenets of the chiropractic healthcare model are both scientifically accurate and philosophically logical.

 The Myth of Pain: Understanding Chiropractic Philosophy and Science to Move Patients Past Pain
Brandi MacDonald, CA
“Chiropractic is a radical science. It is a right about face in method and in reasoning. It is contrary to the methods of healing in common use in the world. For that reason, it is misunderstood by those who have not had its benefits or are ignorant of its principles.” R.W. Stephenson quote - April 21, 2010 (Endorsed by BJ Palmer)

In this session, attendees re-visit the paradigms of healing that the world holds in contrary to the paradigm of healing that chiropractic holds. The role of the chiropractic assistant as both a teacher and gatekeeper is to be challenged in their own paradigm and learn how to communicate chiropractic in layman’s terms. This session leaves attendees inspired and more certain of the importance of teaching chiropractic philosophy to patients and increasing their confidence about what we do. 

 Leverage New Marketing Paradigms to Help More Patients through Chiropractic Care
Timothy Gay, DC
Discover the new word-of-mouth marketing paradigm that helps establish patient trust and commitment. Learn how to build a tribe of loyal chiropractic patients who are dedicated to spreading the message of chiropractic for the practice. Distributing complimentary examination cards to increase patient walk-ins by a minimum of 30%. Expanding the practice’s new patient base by incorporating additional revenue streams and niche markets into the practice. Creating strategic alliances in your community that increase new patient referrals. Understanding the practice’s social media presence and incorporating internet marketing into your strategy. 

 An Evening of PURE Chiropractic Philosophy
Drs. Troy Dukowitz, Carol Ann Malizia, Fabrizio Mancini, and Tracy Wilson
Moderated by Gilles A. Lamarche, DC
Our panel of philosophical speakers are avid students of philosophy and clearly understands its branches and have the facility to bring understanding of this complexity to any audience. The Vitalistic model of care that they discovered and embraced lead them to successfully support the health and well-being of thousands of patients. In this class, our panel shares insights from their many years of experience in delivering the chiropractic adjustment and in working with chiropractors from around the globe. This Vitalistic model is the foundation of chiropractic and you leave this session with a conviction that chiropractic is an art, science, and philosophy that is invaluable to the health and well-being of our communities. If you are looking to embrace a higher level of certainty in the service you deliver, this class is for you.

Saturday, July 14, 2012

Exceptional CAs – A Pivotal Role in Patient Care
Tracy Wilson, DC  

The Busy Making Phenomenon : How to Manage Priorities in a High Volume, Wellness-Focused Practice
Brandi MacDonald, CA
Managing priorities, time and energy in a chiropractic practice requires clarity of purpose and roles. In this session attendees learn how to determine what the priorities in a practice are; new patients? retention? staff training? staff communication? Once priorities are identified, everyone’s roles can be defined with the objectives of the practice being the driving factors, not the personalities of the practices. A practice that stems from emotion is an unstable practice, a practice that stems from strategy is a successful practice! There is no better model and teacher of this than someone who is managing a full time busy chiropractic practice. Let her help you manage your priorities, energy and ultimately your life to serve at high level!  

The Parker Seminars CA Panel
Brandi MacDonald, Drs. Carol Ann Malizia and Tracy Wilson
Moderated by: Gilles A. Lamarche, DC
This class combines lively discussion with a fun audience interaction format which allows you to learn and grow in an enjoyable atmosphere. Network with your peers and get all of your vital questions answered. Submit your burning, hot topic questions in advance to a panel of experts. Questions can be submitted during your Parker Seminars registration or via e-mail to askparkerseminars@parker.edu. Leave this session with the answers to the professions top challenges, with a renewed sense of confidence and camaraderie, and a support network of seasoned CAs to help you once you get back to the office Monday morning. 

Closing Session: Keys to Staying Healthy and Changing the Future of Healthcare
Joseph Mercola, DO
The best health principles I have learned over the last thirty years to optimize your weight, energy, and disease resistance. How you can use the Internet for health activism to positively influence the future of health for your family, future descendants, and your patients. 




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