Whether you are a first-time attendee or you've joined us numerous times, Parker Seminars and the California Chiropractic Association (CCA) are excited to share our new events and classes just for you -- chiropractic assistants! Please feel free to visit all the San Diego 2012 web pages for other events and classes that might peak your interest. See you in May at Parker Seminars in conjunction with the CCA San Diego 2012 chiropractic event!
Stop by the CA material's table to pick up all the information you need to get the most out of the seminar experience. You will find a schedule of classes, events, and maps, ensuring you are up to date on everything that's happening in San Diego.
Grid Schedule - Printable PDF schedule for you to research the classes Parker Seminars and the CCA is offering in San Diego. Class descriptions are available on the Program & Schedule page.
Parker Picks - Wondering what to do in San Diego when you aren't at Parker Seminars? We've made a list of some of the must-see places in San Diego!
Recommended Sessions for Chiropractic Assistants
Friday, May 4
Opening General Session: The Parker Principles for Success
Fabrizio Mancini, DC
Dr. James W. Parker and many other great world leaders have shared that all great lives are built on a foundation of principles and purpose. Listen to Dr. Mancini as he shares the foundational principles, penned by Dr. Parker, more than 50 years ago; principles that will help you build a successful practice and a wonderful life filled with success, health, and happiness.
Opening General Session: 21st Century Science has Validated the Chiropractic Health Care Philosophy and Every Practitioner, Patient, and Politician Needs to Know (DC CE)
James Chestnut, Bed, MSc, DC, CCWP
Join Dr. Fabrizio Mancini, President of Parker University, as he shares opening remarks to kick off your seminar experience! Dr. James Chestnut takes the stage to discuss the scientific literature that will be used to define, compare, and contrast the allopathic versus chiropractic paradigm and philosophy and to illustrate that the foundational tenets of the chiropractic healthcare model are both scientifically accurate and philosophically logical.
The Secrets of Removing Quality Interference from the Front Desk: Increasing your Healing Consciousness
Brandi MacDonald, CA
Dr. Jim Parker taught the vital importance of identifying and removing both the quantity (subluxation) and quality (stressors) interference when healing people. From the chiropractic assistant’s perspective, understanding quality interference and then teaching it to the patients lead to a higher level of healing consciousness in our practices. In this session, attendees learn how to first identify quality interference in their own lives, and then how to help others identify it. Owing this philosophy is directly correlated to how you communicate the principles of healing. You cannot give away what you do not have. This session leaves you feeling more certain about Chiropractic principles, more dedicated to live the message and more inspired to share with others!
The Critical Components of Patient Retention: Enhancing the Subluxation Paradigm
Brandi MacDonald, CA
In order for our patients to gain minimum healing results and change their belief systems about healing, our offices must retain the patients long enough. In the world of chiropractic practice growth, much dedication is spent on marketing and new patients, but once we attract them, we have to have a strategy around keeping our practice members. In this session, attendees learn the critical role of re-evaluations, the success factors of a high Patient Visit Average (PVA), patient education strategies and the role of the front desk in assisting patients along the health continuum.
Roles + Responsibilities + Actions= WOW Experience
Michelle Geller-Vino, CA
Creating a WOW experience for patients and each other in practice can be easier than one would think. Each staff member has the ability to help create the foundation for the WOW! Training consistently helps keep a low stress level in the practice, good communication, organization, scripting, quality control, and rewarding the behavior that we want allows the entire team to show up big each and every day. What if you were a new patient in your office? What would you think about your practice, from all aspects?
During this presentation CAs and doctors gain a better understanding as to why training is crucial. CAs realize that without our doctors, we wouldn’t have a job. But, CAs also see how important it is to have an excellent “Captain of our Ship”! This presentation shows you why having the right players in the right positions create a winning team.
Marketing to Fuel Your Practice
Michelle Geller-Vino, CA
Are you are always wondering how to get new patients and keep them? Do you wonder why patients go MIA (missing in action)? Do you dread going out into your community to speak? Do you have absolutely no idea who are your ideal patient or where to find them?
Imagine if you had a marketing plan, with a system that other doctors are currently utilizing, with success. Imagine if you had three or four events each and every month on your calendar. Imagine existing patients and other health care professionals referring others into your practice consistently. What if you had a team member that could be the Community Relations Director for your practice and it didn't require a full time commitment. Imagine if your team was taught how all be mini marketing machines? During this presentation discover what marketing is really about, how to generate leads and get beyond the gatekeepers and finally create an in-house marketing division within your very own practice.
Saturday, May 5
The Front Desk CA- Confessions of the Front Desk
Heidi Farrell, CA
The hub of a practice lives at the front desk. What makes a successful CA? It starts with the fire for chiropractic and your attitude. Learn how you can contribute to your doctor’s practice. Whether you are brand new or have been in the profession for a long time, walk away from this class feeling inspired and understanding Parker procedures and how to take yourself and chiropractic to the next level.
New Patients and More new Patients-Creating the WOW Factor
Heidi Farrell, CA
We all want new patients and how patients are introduced to chiropractic depends on the experience you give them along with the commitment you have for their care and their understanding for chiropractic. In this session, the attendees are able to go back to their practices on Monday morning and have a clear understanding of how to process new patients and educate them for lifetime care with ease and more fun in their practices.
The A.R.T. of Responsibility
Gilles A. Lamarche
In this session Dr. Lamarche exposes you to concepts that help you discover the important attributes to becoming a health care leader. You leave with knowledge and strategies to acquire these important attributes. By doing so you will be seen as a health care leader therefore attracting more new patients to your office, making a difference to the health of everyone you touch.
CA Panel Session
Moderated by: Phyllis Frase , Brandi MacDonald , and Michelle Geller-Vino
Closing Session: Why Chiropractic?
Moderated by Matt Hubbard, DC. Featuring Drs, Rick Markson , Gene Orlowsky , Jeanne Ohm , Brad Glowaki , Gerard Clum , Eric Plasker , with Brandi MacDonald and Gilles A. Lamarche