Frequently Asked Questions
Q: Why did Parker College of Chiropractic changing to Parker University?
A: This change sets the stage for Parker University to pursue a new vision that includes the addition of new chiropractic wellness-related bachelors and masters degrees. Additionally, this change will raise awareness within the community, allowing for partnerships (through articulation agreements) with regional universities, a new set of campus amenities, research collaboration with other universities and community health services capable of positioning Parker as the leader in chiropractic wellness initiatives.
Q: When did this change take effect?
A: The first class will graduate from Parker University on April 16, 2011. The name change transition will continue throughout the rest of this year and complete in December 2011.
Q: Will Parker University ever appear alone on a DC diploma without College of Chiropractic included?
A: No, the intention is to always keep the full name of Parker University College of Chiropractic as the institution name on all DC degrees issued beginning in April 2011.
Q: What advanced degree programs are planned for Parker University?
A: Alumni and student surveys conducted last year identified many of the suggested degree plans. In addition, Parker is working with a SACS (Southern Association of Colleges and Schools) consultant to identify the programs with the highest market demand. Although the list is not final, bachelors programs in Health Technologies and masters programs in Public Health, Nutrition, Sports Science, and many others have been discussed.
Q: How will other program (non DC programs) diplomas read in the future?
A: The same naming structure will be applied to other program degrees as well. For example, certificates issued by the Parker School of Massage Therapy will read Parker University School of Massage Therapy.
Q: Why is it necessary for Parker University to add advanced degree programs?
A: Parker believes that the opportunities for collaboration begin with education. For example, once new degree programs are added, DC students and students from other programs will interact both inside and outside the classroom. This will provide an environment of understanding, one that is certain to be applied after graduation. Now, with education and exposure occurring for both practitioners, collaboration is far more likely once in practice.
In addition, advanced degrees open additional opportunities for graduates. Students that acquire masters degrees are well positioned to serve additional roles, including policy makers, spokespeople, and teachers. These roles provide an opportunity for the chiropractic message to be heard in previously untapped circles.
Q: If my current degree was issued under the name of Parker College of Chiropractic, can I apply to have a degree issued under Parker University College of Chiropractic?
A: No, unfortunately, only those degrees issued on April 16, 2011 and beyond can feature the new name.
Q: If my current degree was issued under the name of Parker College of Chiropractic, can I change my resume to reflect Parker University College of Chiropractic?
A: Parker recommends that you not change the reference to Parker University College of Chiropractic. However, a suitable option would be to change your resume to: Parker College of Chiropractic (a.k.a. Parker University College of Chiropractic)
Q: Does this move represent a strategy by Parker to distance from chiropractic?
A: No, certainly not. In fact, Parker believes this move will strengthen our position within chiropractic. Additional chiropractic wellness program offerings will enhance the education of DCs, providing graduates with more knowledge in nutrition, supplementation, exercise, active and passive care, increasing their marketability to the local community, assuring long and successful careers. The core principals of chiropractic have always, and will continue to serve, as the foundation of all initiatives undertaken by Parker.
Q: How will this change affect principled, subluxation-based chiropractic?
A: Parker has always taught a subluxation-based curriculum and this will continue under the new name of Parker University College of Chiropractic. Parker believes that subluxation is at the core of the chiropractic profession and this approach will continue beyond this name change. This stance is further substantiated by the approach taken by Parker and Dr. Mancini regarding the proposed CCE changes earlier this year. For more details on this effort, visit www.parker.edu and click ‘news’.
Q: What will appear on DC diplomas under the new name of Parker University?
A: Beginning with the first graduation in April 2011, all chiropractic program diplomas will feature the institution name as Parker University College of Chiropractic.
Q: After this change, how will Parker continue to support chiropractic?
A: Nothing will change in this regard. Despite this name change, the chiropractic program will continue to serve as the cornerstone of every initiative launched by Parker. Chiropractic is, and will always remain, the hallmark program offered by Parker University.
Additionally, few institutions can boast the level of support Parker offers to the chiropractic profession. For example, in March 2011, Parker renewed an agreement with UNEVE and added a new agreement with UNEVT, two public universities near Mexico City successfully graduating doctors of chiropractic to practice in local communities across Latin America. Prior to Parker’s involvement, Mexico had no chiropractic education system in place. Today, over 180 doctors have graduated from the programs supported in Mexico. For more details on this effort, visit www.parker.edu and click ‘news’.
Additionally, Parker, along with several generous alumni, recently sponsored a bus trip to Austin to support the right to diagnose legislation currently under criticism in the State of Texas. Over 50 students and alumni shared their opinions with legislators on the importance of this right for all chiropractors. For more details on this effort, visit www.parker.edu and click ‘news’.
This is the level of profession support you have come to expect from Parker, and the same level of support you should expect as Parker University College of Chiropractic.
Q: Will the curriculum for the DC program undergo any changes?
A: The core curriculum, including those classes covering philosophy, will remain in place. However, Parker has been working over the past several years to implement a curriculum to further guarantee a graduate’s success. Business and marketing classes, the clinical experience and changes to the trimester schedule have all been implemented or planned to support a “real world” learning experience, one that is easily applied after graduation.
Q: Will the Parker logo and other marketing materials be changed?
A: Yes, all marketing materials, including the website, will be updated to reflect this change. Additionally, a new logo, tagline and school colors will be developed and implemented in November 2011 to accurately represent the new positioning for the institution.
Q: Has Parker University considered the fact that the new initials may be represented as P.U.?
A: Yes, significant time and research has gone into this consideration. However, after reviewing approaches taken by Purdue University and Princeton University, the marketing strategy will call for never using these initials to represent the institution. Rather, a dedicated effort to simply refer to the institution as “Parker” will be employed.
Q: Will this change add to the chiropractic “identity crisis” already in place in this country?
A: For 115 years, chiropractic has maintained a high level of exclusivity, resistant to many efforts to integrate or become mainstream. Yet, still today, only 7% of the population seeks chiropractic care on a regular basis. Today, not only are other health care professions understanding the benefits of chiropractic, but as the ultimate endorsement, they are reaching out to chiropractic for answers they cannot offer a patient working by themselves. We must use this opportunity to expose a larger audience to the value of chiropractic and educating a larger audience of health care practitioners accomplishes this for the chiropractic profession.
Q: Is this name change just another opportunity for chiropractic seeking validation from the medical community?
A: No, in fact more than ever in the history of this profession, the medical community is now approaching chiropractic regarding partnership opportunities. Healthcare reform is changing the approach taken by the medical community. Medical doctors are being called to employ a more proactive wellness approach, one that chiropractors have been offering for years! Fewer and fewer medical doctors are looking to challenge chiropractic and have seen the benefits with their own eyes.
Q: Is Parker the first chiropractic institution to make this change?
A: No, several chiropractic institutions, including Life University and Logan University, have undertaken this change for similar reasoning. Parker representatives have contacted these institutions to learn from their experiences. Many efforts, including the development of these FAQs, were a result of these interviews.
Q: Why not use this opportunity to expand the name to something more inclusive, such as Parker Health Sciences University or Parker University of Health Sciences?
A: While this was discussed during interviews with other institutions that have already made this transition, it became clear that extending the name presented a branding recognition concern. Most within the profession refer to the institution as “Parker” and there was concern that adding additional descriptors to the name would result in confusion.
Q: Will the Parker website address change?
A: Yes, beginning in June 2011, the new web address will appear as www.parker.edu. The previous web address of www.parkercc.edu will be maintained through November 2011, when it will be permanently removed in favor of the new web address.
Q: Will e-mail addresses for Parker staff and faculty change?
A: Yes, beginning in May 2011, e-mail addresses will change from firstname.lastname@example.org to email@example.com.